About: http://data.cimple.eu/news-article/16707fddea313e73deaf95896999ae926c50f02bc1f401571c419d85

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An Entity of Type : schema:NewsArticle, within Data Space : data.cimple.eu associated with source document(s)

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rdf:type	schema:NewsArticle
schema:articleBody	Europe's biggest publishers warned Friday against a major change to Google's ad technology which they say will only strengthen the company's dominance of the online advertising business. Google pledged on Wednesday that it would steer clear of tracking individual online activity when it begins implementing a new system for targeted ads without the use of so-called cookies. Google's Chrome, the world's most popular web browser, will this month begin testing an alternative to the tracking practice that it believes could improve online privacy while still enabling advertisers to serve up tailored messages. But in a statement, European publishers said the new system would create a "black box" that would keep crucial market information away from all players in the digital publishing world except for Google. "Such a landmark change in the functioning of the digital economy must not be decided by one private tech giant that is able to shift the online environment through its business policy decisions," the European Newspaper Publishers' Association (ENPA) said in a statement. The statement, also signed by the European Magazine Media Association, said the new method would only "reinforce Google's gatekeeper role" and allow the company to control even more data. Google has plenty of incentive for the change. The US internet giant has been hammered by critics over user privacy and faces a growing tide of tighter regulations around the world. Growing fear of cookie-tracking has prompted support for internet rights legislation such as Europe's General Data Protection Regulation (GDPR) and has the internet giant devising a way to effectively target ads without knowing too much about any individual person. Chrome accounted for 63 percent of the global browser market last year, according to StatCounter. bur-arp/rmb/bmm
schema:headline	European publishers warn Google over ad overhaul
schema:mentions	The Statement (film) Web browser General Data Protection Regulation Internet privacy Renminbi Online advertising Google European Union European Magazine European Newspaper Publishers' Association Electronic publishing StatCounter Software testing Google Chrome dbpedia:Steer_Clear Digital economy
schema:author	http://data.cimple.eu/organization/1f0054d541e000623a2c1e561a247c073ef6328e8be9ffafda7b3fcd
schema:datePublished	2021-03-05 (xsd:date)
http://data.cimple...sPoliticalLeaning	other political leaning
http://data.cimple...logy#hasSentiment	positive sentiment
http://data.cimple...readability_score	93 (xsd:integer)
http://data.cimple...tology#hasEmotion	anger

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