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| - Since 2009, Korea has been promoting its medical competitiveness, and established a national medical brand titled "Smart Care, Medical Korea", to represent the excellence of Korea's medical services. From 2009 to 2019, more than 2.76 million visitors from 190 countries around the world visited Korea to experience medical services. Also, Korea has provided a medical training program for international medical professionals from 31 different countries, sharing and expanding Korean medical system and resources across the world. These efforts have been internationally recognized and received the "Health and Medical Tourism: Destination of the Year" award twice consecutively in 2018 and 2019 from the IMTJ Medical Travel Awards, a prestigious global medical tourism awards ceremony. In recognition of improving the reputation of Korea's medical brands across the world and continuous dedication to enhancing healthcare, Korea was also awarded the "Porter Prize for Excellence in CSV", named after a world-renowned business administration scholar, Michael E. Porter. To address the recent global pandemic with the COVID-19, Medical Korea has renewed its brand to "Medical Korea, Where Your Days Begin Again" which emphasizes the humanitarian value of regaining the everyday life. Under this brand, Medical Korea will continue to stay at the forefront of achieving health and wellness for people around the world. Korea Health Industry Development Institute (KHIDI) will announce the renewal of its brand and set a new direction for the healthcare industry during the COVID-19 era at the "Medical Korea Brand Proclamation Ceremony & Symposium", held by the Ministry of Health and Welfare and organized by KHIDI, on October 14, 2020 (11:00~17:10, GMT+9). The event will start with the keynote speech by Dr. Jerome Kim, Director General of the International Vaccine Institute (IVI), followed by presentations by Dr. Andrew Trister, Deputy Director of Digital Health and Innovation at Bill & Melinda Gates Foundation, and Hyung-gyoun (Harris) Byun, Vice President of KT. The presentations will shed light on the impact of the 4th industrial revolution in the medical service industry and will be aired live online. ( About KHIDI The Korea Health Industry Development Institute is a government-affiliated institution which provides the systematic and professional support for the improvement of public health and enhancement of the international competitiveness in the health industry. View source version on businesswire.com: Contact W Medical Strategy Group US Representative wgroup@wmedical.org © 2020 Business Wire, Inc. Disclaimer: This material is not an AFP editorial material, and AFP shall not bear responsibility for the accuracy of its content. In case you have any questions about the content, kindly refer to the contact person/entity mentioned in the text of the release.
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