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  • A video of travel company Ixigo launching an AI-powered earbud named 'bhAI' which aims to provide real-time assistance to travelers is going viral on the internet. (More archives to similar claims can be found here, here, and here.) But...: The product was fictional, and the commercial was a prank video. The company took to their social media handles to clarify that the viral video was part of its April Fool's campaign. How did we find out?: A keyword search led us to the original video uploaded on Ixigo's Facebook page. The video was uploaded on 30 March. The post's caption said, "Introducing ixigo bhAI: Now travel with the power of AI in your ear! Book now: ixigobhAI.com." On clicking the link, we were redirected to a post uploaded on the company's Twitter handle which carried a GIF of Happy April Fools' week. It was uploaded on 3 April and its caption read, "Please forgive us brother. But we're thrilled that you loved ixigo bhAI & joined in on all the fun. A special discount code is on the way for everyone who signed up! #happyaprilfoolsweek." Aloke Bajpai, who is the Co-Founder, Managing Director and Group CEO of Ixigo, also clarified on his Twitter that the video about the product was an April Fool's prank. Conclusion: It is clear that a prank commercial about a fictional AI product is being shared as an actual product launched by travel company Ixigo. (Not convinced of a post or information you came across online and want it verified? Send us the details on , or e-mail it to us at and we'll fact-check it for you. You can also read all our fact-checked stories .) (At The Quint, we question everything. Play an active role in shaping our journalism by becoming a member today.)
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  • English
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