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| - Fact Check: This video does not show Americans discarding Zara clothes in support of Gaza
India Today found that this video was released in November by luxury fashion resale brand Vestiaire Collective s part of its campaign to boycott fast fashion brands.
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India Today Fact Check
This video is old and unrelated to Zara's ad campaign controversy.
Spanish fast fashion giant Zara recently issued an apology after boycotts over an ad campaign whose images allegedly resembled photos of corpses in white shrouds in Gaza. As per a Reuters report, the Advertising Standards Authority, a self-regulatory organisation of the advertising industry in the UK, received more than a hundred complaints.
Now, a video of clothes being dumped en masse in a commercial district has gone viral. Allegedly, several Americans threw their Zara clothes in front of the company building after the ad campaign was launched.
An X user shared this video alongside the Zara ad in question and wrote, “After Zara made an insulting advertisement about the Gaza War, the American people threw all Zara clothes in front of the company.” The archived version of one such post can be seen here.
India Today found that this video has nothing to do with Palestine and predates the recent Zara controversy.
Our Probe
We noticed that many people reacting to the video pointed out that the was posted in November by a second-hand fashion company called Vestiaire Collective. In the viral video too, we observed Vestiaire Collective written on one of the display boards. Vestiaire Collective is a platform for buying and selling second-hand luxury fashion products.
Getting a clue from here, we scanned the social media accounts of Vestiaire Collective, which led us to their November 16 Instagram post.
The caption alongside the video posted spoke about the brand's fast fashion ban campaign “Think First, Buy Second”. The brand announced banning 30 fast fashion brands like Zara, H&M, Gap, Mango, and Uniqlo from appearing on its site in November.
Many media outlets including Vogue Business and Harper’s Bazaar had reported about this at the time.
"The decision to ban fast fashion was made to support Vestiaire Collective’s long-time work to promote alternatives to the dominant model of fashion," said Dounia Wone, the chief impact officer of Vestiaire Collective. "Fast fashion brands contribute to excessive production and consumption, resulting in devastating social and environmental consequences in the Global South. It is our duty to act and lead the way for other industry players to join us in this movement, and together we can have an impact."
To sum it up, an old video is being circulated in the context of the recent Zara ad campaign controversy.
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You can also send us an email at factcheck@intoday.com
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