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| - We located no credible announcements about these three grocery store chains announcing such a price cut. This news was not genuine and originated on a website describing its content as parody and satire.
A rumor that Kroger, Food Lion and Publix announced a 4% price cut circulated widely online in November 2024. According to the rumor, U.S. President-elect Donald Trump's Nov. 5 reelection victory inspired the American grocery store brands to reach the decision.
For example, on Nov. 10, 2024, the Soul Alchemy Facebook page posted (archived), "Kroeger [sic], Food Lion, and Publix all announced a 4 percent price cut across the board. He's already making a difference." The post displayed over 1,300 reactions.
Other Facebook users also shared the same copied-and-pasted rumor, with some of them correcting the incorrect spelling of "Kroeger" to read, "Kroger, Food Lion, and Publix all announced a 4 percent price cut across the board. He's already making a difference."
Some of these readers seemed to interpret the rumor as a factual recounting of real-life events. For example, some users commented of the supposed news, "What a blessing," "Gotta love that man!!!!," "Woohoo! #winning," "Now if Calif and other states grocers would follow" and "Trump baby."
However, there was no evidence of Kroger, Food Lion or Publix announcing such a price cut thanks to Trump's victory.
Rather, the rumor about the grocery store chains originated with America's Last Line of Defense (ALLOD) network of Facebook pages and websites. The ALLOD network's primary Facebook page describes its content as "satire/parody" and an "entertainment website." It also dubs itself as a "network of trollery," and adds in its introduction: "Nothing on this page is real."
The ALLOD network posted the rumor on Nov. 9 to its Reagan Was Right Facebook page. Two days later, on Nov. 11, it shared the same rumor yet again on its Facebook page America - Love It Or Leave It. Both pages displayed labels notifying readers of the content containing satire and parody.
Snopes has addressed similar satirical claims from ALLOD in recent months, including the claim that the Quaker Oats Co. announced Aunt Jemima will return to the packaging of syrup bottles in 2025, as well as the rumor podcaster Joe Rogan added 3 million subscribers after he announced an interview with Trump.
For background, here is why we alert readers to rumors created by sources that call their output humorous or satirical.
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