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On September 9, 1969, Gaylord Nelson spoke a few words to a small crowd in Seattle about his idea for a day of national teach-ins on the environment. Within a few months the Earth Day idea had become a nationwide grassroots event supported by millions of people. How did this happen so quickly?
The idea's momentum began with newspapers. The Associated Press and United Press picked up the story in September 1969 and newspapers across the country reprinted Nelson’s proposal. "Nelson Leads Movement," the headline in the Manitowoc Herald Times proclaimed. Readers learned of a day when "college scientists, public leaders, students, and faculty discuss threats to the ecology of the world." Nelson relayed his wish to see programs scheduled at all the nation's universities.
As wire stories popped up in the next few weeks, the national press took notice. A small notice in Time on
October10 notified millions of Americans about the teach-in. "Wisconsin Senator Gaylord Nelson is convinced that the hottest growth stick in U.S. protest is conservation," the article titled "American the Befouled" began. "In fact, he has been toiling to make the nation's campuses erupt next spring — in a giant, peaceful teach-in about environmental evils." Many read these words and immediately got to work planning their own events.
On November 11, 1969, Nelson and his staff announced that April 22, 1970 would be the day of what they named the "National Teach-In on the Crisis of the Environment." Another flurry of media attention followed. His November Senate newsletter announced the proposal to his Wisconsin constituents. A New York Times article featured a photograph of University of Minnesota students conducting a ceremonial burial of an internal combustion engine and included the prediction that Nelson's teach-in "could be a bigger and more meaningful even than the antiwar demonstrations."
Press coverage swelled throughout the winter and into the spring of 1970. Several newspapers and magazines hired reporters to cover the new environmental beat. Life, Newsweek, Time, Fortune, Esquire and other major periodicals published special environmental editions. Nelson's teach-in proposal simultaneously gained grassroots support and national publicity from this widespread media attention.
Nearly a half-century after that first Earth Day observance, the most common question now associated with this environmental event is "Why is Earth Day on
In the lack of any obvious reason for a chosen date of
I'm seeing a lot of articles and facebooks posts about Earth Day being founded by Ira Einhorn (the Unicorn Killer), and he made it on Lenin's birthday.
Since the latter example is unfortunately prominent enough to be in need of debunking, we'll offer one here.
Ever since the very first Earth Day, rumors have been floated linking its date of
Into this unsavory brew of notorious Earth Day connections has been stirred the exploits of Ira Einhorn, an environmental activist in the 1960's and 70's who was nicknamed "Unicorn" because his last name means "one horn" or "unicorn" in German. After Einhorn's then-girlfriend, Helen "Holly" Maddux, broke up with him and moved to New York, she returned to their shared apartment in Philadelphia on
Einhorn jumped bail after his arrest and spent the next two decades evading U.S. authorities and hiding out in various European countries before he was finally extradited to the United States from France and put on trial in 2002 (after having been declared guilty via an in-absentia trial in 1993). At his in-person trial, Einhorn (who had been dubbed the "Unicorn Killer" by the press) offered the bizarre defense that his ex-girlfriend had been killed by CIA agents, who had in turned framed him for her death because he knew too much about the agency's paranormal military research. The jury didn't buy it, and Einhorn was (again) convicted of Maddux's murder and sentenced to life in prison.
Einhorn has since been linked to Earth Day in various news reports identifying him as a "co-founder" of the event and/or "master of ceremonies at the first Earth Day;" and accounts of Einhorn's crime have played up those supposed Earth Day connections and his environmentalist past by (erroneously) stating that he "composted" his murdered girlfriend. This confluence of circumstances has led to the rumor that it was the evil, communistic "Unicorn Killer" himself who selected the date for Earth Day, and he chose
However, Einhorn's involvement with the original Earth Day was minor and tangential, and his claims of having had more substantial involvement in the event have been disputed by the accounts of others who took part in it, such as testimony of psychiatrist Donald Nathanson offered during Einhorn's murder trial:
Einhorn, during his testimony the day before, had spoken at length about his '60s-era protest activities in an effort to make the case that powerful interests may have had an interest in setting him up on a murder rap. One of his claims was that he had been the organizer of the 1970 Earth Day protest, and in fact had been the event's MC in Philadelphia.
But Nathanson, who said he had been on the organizing committee for Earth Day, testified that the committee had barred Einhorn from their discussions, considering him a nuisance. There was no MC, Nathanson said, and Einhorn's only role at the event had been as a liaison with poet and featured speaker Allen Ginsberg. But, Nathanson said, Einhorn didn't merely introduce
Ginsberg — he"commandeered the stage," speaking "incoherently" for half an hour and refusing repeated requests to leave and let the program continue. It was devastating testimony, and the defense offered no evidence to counter it.
The Earth Week Committee of Philadelphia, the group responsible for setting up the first Earth Day, has also denied that Einhorn was significantly involved in the birth of that environmental holiday:
We are former members of the original 1970 Earth Week Committee of Philadelphia. Our group, which was made up of 33 members and 92 sponsors, organized the first Earth Day and Earth Week in Philadelphia. We were inspired to undertake this activity because of a speech that was given in 1969 by U.S. Senator Gaylord Nelson, the founder of Earth Day. His idea was implemented not only in Philadelphia, but also in thousands of communities across America in 1970.
Much to our dismay, we now find that the self-styled hippie guru and alleged murderer of Holly Maddux, Ira Einhorn, has been taking credit for initiating and/or organizing Earth Day. He is not telling the truth. A group of very dedicated young people worked very hard to organize Earth Day, but Einhorn was not one of them. In fact, Einhorn was asked to leave several meetings of the organizing committee which he attempted to disrupt. He was not welcome there, nor did he contribute in any material way to the committee's activities. Einhorn, given a small role on the stage at Earth Day, grabbed the microphone and refused to give up the podium for thirty minutes, thinking he would get some free television publicity. We just waited until he had completed his "act" and then got on to the serious business at hand, the keynote speech of
U.S. SenatorEdmund Muskie, author of the landmark U.S. Clean Air Act of 1970.
A good many historical events and birthdays (including those of
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