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| - The trailer was generated entirely by a text-to-video artificial intelligence model. None of it was real.
In mid-August 2024, some fans of "The Simpsons" believed they had a cause for celebration when a movie trailer for an upcoming live-action remake of the iconic animated cartoon series was purportedly released.
Examples of the supposed film preview — featuring Adam Sandler as Homer Simpson and a star-studded cast, including including Kristen Wiig as Marge Simpson and Will Ferrell as Ned Flanders — appeared on multiple platforms, such as
Some X users appeared to believe the trailer was authentic, with one writing: "Seems like a damn fine way to ruin the simpsons," while another said: "Not the least bit interested in this s***ty Hollywierd movie!" Others cast doubt on the veracity of the footage.
However, the trailer was not real. The video was initially published by the YouTube channel MULTIVERSE OF AI on Aug. 8, 2024. The banner image said the channel was an "artificial intelligence multiverse."
Snopes
Because many people saw the video on other platforms — without a YouTube channel name like MULTIVERSE OF AI alerting viewers that the content was created by an AI model — we examined the video to find evidence of it being AI-generated.
First, Sandler's "voice-over" was clearly artificially generated. For example, it had some of the fuzziness and inconsistent intonations commonly associated with AI-generated voicing.
Second, AI-generated images and videos tend to have problems accurately creating certain objects. For instance, Homer (Sandler) was missing a thumb on his right hand, and the hand of Mr. Burns (Steve Buscemi) morphed while he was holding handfuls of money. Bart's (Jacob Tremblay) skateboard also split in two while he was riding it, before reassembling itself toward the end of the clip.
Finally, the full content of the alleged trailer revealed nothing about the film except a brief close-up of each character/actor posing for the camera — a large contrast from most modern movie trailers. Its structure and editing was a far cry from professionally made movie trailers.
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