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| - SUMMARY
This is AI generated summarization, which may have errors. For context, always refer to the full article.
Claim: GMA News broadcaster Emil Sumangil reported about a product called Hair Growth Essence, a cure for hereditary baldness allegedly developed by dermatologist Dr. Vicky Belo.
Rating: FALSE
Why we fact-checked this: The Facebook ad containing the claim has now accumulated 1 million views, 4,800 reactions, and 2,400 comments, as of writing.
AI-generated voice, face manipulation: The ad used artificial intelligence (AI) technology to alter elements of a clip from Sumangil’s 24 Oras news report to make it seem that the report is about the product.
Deepfake analysis tool TrueMedia.org used Face Manipulation Detector on the ad to scan for “potential AI manipulation of faces present in images and videos” and found, with “100% confidence,” that it used AI-manipulated audio.
The tool’s AI-generated Audio Detector also found “substantial evidence” that the ad was “created by an AI generator or cloning.”
Unrelated report: The ad used a clip from Sumangil’s October 9 report about the Workers and Peasants Party’s denial that its authorized officials signed the Certificate of Nomination and Acceptance of doomsday preacher Apollo Quiboloy, who claimed to be affiliated with the party for his senatorial bid. (READ: Arrested preacher Apollo Quiboloy files candidacy for senator)
The ad used a clip from the 29:26 to 29:37 timestamp of the 24 Oras newscast. Sumangil did not mention Hair Growth Essence in the report. The photo of a bald head superimposed on Sumangil’s clip was also nowhere to be seen in the original video.
The clip of Belo used in the ad was taken from a video the doctor posted on her official TikTok page on September 9, 2024. The celebrity dermatologist did not talk about Hair Growth Essence in the original video, but instead introduced a new innovation in hair maintenance called exosomes. According to Belo, exosomes are “refined, purified type of stem cells” that signal the body to grow more hair.
Not FDA registered: Hair Growth Essence is not on the Philippine Food and Drug Administration’s list of registered products, as seen on its online verification portal.
Similar claims: Rappler has fact-checked ads for multiple products that manipulated news reports of mainstream media to make it seem that they reported about them:
- FACT CHECK: Hair growth ad uses AI-manipulated news report, Willie Ong clip
- FACT CHECK: Hypertension ‘cure’ ad used face manipulation, AI-generated audio
- FACT CHECK: Eyedrop ad used unrelated Jessica Soho clip, AI voice
- FACT CHECK: News report manipulated using AI to promote hair growth shampoo
- FACT CHECK: Doc Willie Ong video about using ‘healing oil’ to cure his illness is fake
- FACT CHECK: Doc Willie Ong’s hypertension video ad is AI-manipulated
- FACT CHECK: Doc Willie Ong ad for heart ailment cure is AI-manipulated
– Lorenz Pasion/Rappler.com
Keep us aware of suspicious Facebook pages, groups, accounts, websites, articles, or photos in your network by contacting us at factcheck@rappler.com. You may also report dubious claims to the #FactsFirstPH tipline by messaging Rappler on Facebook or Newsbreak via Twitter direct message. You may also report through our Viber fact check chatbot. Let us battle disinformation one Fact Check at a time.
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