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| - In early 2025, U.S. President Donald Trump levied tariffs on thousands of Canadian goods, leading to retaliation from Canada. The province of Ontario announced it would be pulling U.S. alcohol from stores in response to the tariffs, leading to a flurry of social media footage ostensibly showing Canadian liquor store employees removing U.S. bottles from their shelves.
In one video a store employee stacked what the caption stated was American liquor into a shopping trolley. The caption read: "'Making America Great Again' by making the world hate us and not buy from us. This is American liquor, produced in Red States, that has been ordered to be taken off the shelves across Ontario."
The above video authentically shows a store employee in Kitchener, Ontario, removing U.S. liquor bottles in March 2025. We traced the footage back to a reporter in Ontario and compared it to dozens of similar videos from the province showing stores removing liquor as a response to the U.S. tariffs. As such, we rate this claim as true.
We looked closely at the footage and found the employee was wearing an LCBO tag, which refers to the Liquor Control Board of Ontario. The LCBO is a government organization and the sole wholesaler of liquor, as well as a large retailer in Ontario. According to Canadian news reports, the province pulled 3,600 U.S. products off shelves from LCBO outlets in response to the tariffs.
Using Google's reverse-image search tool, we traced the video in question to Kitchener, Ontario. Per Mark Douglas, a Kitchener news anchor, the video showed, "Staff at the LCBO on Ira Needles in Kitchener remove American alcohol products from the shelves, as Ontario responds to the US tariffs imposed today by President Trump."
A close-up of the video reveals the staff member was removing bottles of Bulleit Bourbon Frontier Whiskey, a brand that is based in Kentucky. The LCBO web page (archive) states that the same product is "unavailable" for online purchase, as of this writing.
(Screenshot via LCBO.com)
According to the LCBO, it is the main importer for U.S. products in the province of Ontario. Per its news release:
LCBO has ceased the purchase of all U.S. products, retail customers are no longer able to purchase U.S. products on lcbo.com and the LCBO app, and wholesale customers, including grocery and convenience stores, bars, restaurants, and other retailers, are no longer able to place orders of U.S. products online.
Furthermore, spirits, wine, cider, beer, ready-to-drink coolers/cocktails, and non-alcoholic products produced in the U.S. will no longer be available in our retail stores or LCBO Convenience Outlets.
Our in-store teams can help customers find alternative products from our extensive selection of products from Ontario, Canada, and around the world.
The above video is the not the only example of an LCBO outlet boxing up their American products. Canadian news outlet CTV News also shared videos of other branches doing the same thing:
Ontario Premier Doug Ford told news media that this move would hurt American businesses. "They only have President Trump to blame," he said. "We have no choice. We have to respond."
Trump had imposed a 25% tariff on Canadian goods, leading to Canadian Prime Minister Justin Trudeau imposing 25% levies on roughly $107 billion worth of U.S. products.
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