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| - Global Trading Analytics (GTA), a leader in the Trading Cost Analysis (TCA) field, and Babelfish Analytics, the creator of the Venue and Routing Analysis field have announced plans to join forces. GTA supplies multi-asset class, parent-level TCA to Pension Plans, Investment Managers, Banks and Brokerages in multiple countries. Babelfish provides routing analysis, which reviews every action a broker takes in executing an order, even unfilled routes. The two firms together will provide the first solution that attributes cost to every step of the investment process. "We are very pleased to announce this merger with Babelfish Analytics. From the first day we met Linda and Jeff from Babelfish, the synergies were apparent," said John A. Halligan, President of GTA. "The more we explored combining the two firms, the more we realized how complementary the firms were, and with very little overlap." "This merger will allow us to link portfolio-level analytics with routing mechanics, which will help fully attribute the source of cost," said Linda Giordano, CEO of Babelfish Analytics. "We are excited to partner with GTA to increase our scale, as routing analytics becomes standardized across Europe and the need for enhanced 606 compliance reporting in the U.S. is realized." "Joining together is a logical move as it finally provides the marketplace with a complete solution," said Jeff Alexander, President of Babelfish Analytics. "There is no other TCA firm that offers such a comprehensive suite of products, especially in an unconflicted manner." About Global Trading Analytics, LLC (GTA). GTA provides specialized, high-touch trading cost analysis for Global Equities, Foreign Exchange, Fixed Income, Futures and Options markets. GTA measures trading costs accurately by considering each client's unique trading profile and then delivering context-based analyses. GTA is an independent TCA firm with no buy-side or brokerage affiliations. For more information, please visit: www.gtanalytics.com About Babelfish Analytics.Babelfish Analytics is an independent, employee-owned, unconflicted provider of venue and routing analysis. The Clarity product was launched in 2014 and has helped traders to reduce costs associated with inefficient trading strategies. BFA receives routing data from almost 40 brokers and offers a next-generation analytics platform, bespoke consulting, and routing data collection. For more information, please visit: www.babelfishanalytics.com View source version on businesswire.com: Contact John A. Halligan GTA Babelfish, LLC Phone: 201-372-0900 x101 Fax: 201-372-1577 jhalligan@gtanalytics.com © 2020 Business Wire, Inc. Disclaimer: This material is not an AFP editorial material, and AFP shall not bear responsibility for the accuracy of its content. In case you have any questions about the content, kindly refer to the contact person/entity mentioned in the text of the release.
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