About: http://data.cimple.eu/news-article/5eac15ae95f914402c6ad886aafdb43435046a1e73b47984d4513fc3

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About: http://data.cimple.eu/news-article/5eac15ae95f914402c6ad886aafdb43435046a1e73b47984d4513fc3 Goto Sponge NotDistinct Permalink

An Entity of Type : schema:NewsArticle, within Data Space : data.cimple.eu associated with source document(s)

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rdf:type	schema:NewsArticle
schema:articleBody	Mars announced Wednesday a rebranding of "Uncle Ben's" rice following longstanding criticism that it employed racist stereotypes of African Americans. The rice product, which was marketed with the image of a grinning bowtie-clad elderly black man, will be rechristened "Ben's Original" and will drop the character "to create more equitable iconography," Mars said. "We are not just changing our name and the image on the package, but also taking action to enhance inclusion and equity," the company added on its website. Mars announced it was reviewing the product in June in the wake of racial justice protests following the killing of George Floyd. The "Uncle Ben's" brand, which dates to 1946, has been criticized for employing a Jim Crow-era trope of a black servant. Other companies are also revamping products with offensive imagery. PepsiCo plans to change its "Aunt Jemima" pancake mix. Washington's National Football Team has dropped the name "Redskins," although it has yet to pick a new monniker. In addition to rebranding its rice product, Mars announced it was establishing a partnership with the National Urban League to support black chefs and will invest in schools and the provision of fresh foods in Greenville, Mississippi, where Uncle Ben's has been produced. "These initial steps are in addition to commitments from Mars to continue to improve racial equity, from increased representation in the company's workforce, leadership and talent pipeline, to better utilizing spend, specifically among suppliers, to drive positive change," Mars said. jmb/bgs
schema:headline	Mars rebrands 'Uncle Ben's,' eliminating racial stereotype
schema:mentions	Redskin Private equity Pancake Aunt Jemima PepsiCo Pipeline transport University of Washington Rice Mars African Americans Hurricane Floyd Greenville, Mississippi TV Tropes Ethnic and national stereotypes National Urban League Uncle Ben's Iconography
schema:author	http://data.cimple.eu/organization/1f0054d541e000623a2c1e561a247c073ef6328e8be9ffafda7b3fcd
schema:datePublished	2020-09-23 (xsd:date)
http://data.cimple...sPoliticalLeaning	other political leaning
http://data.cimple...logy#hasSentiment	neutral sentiment
http://data.cimple...readability_score	83 (xsd:integer)
http://data.cimple...tology#hasEmotion	happiness

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