About: http://data.cimple.eu/news-article/70fb24c0928a82abe001d0fe7c976ee2be94232d56d709af7df63d40

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About: http://data.cimple.eu/news-article/70fb24c0928a82abe001d0fe7c976ee2be94232d56d709af7df63d40 Goto Sponge NotDistinct Permalink

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rdf:type	schema:NewsArticle
schema:articleBody	Mr. and Mrs. Potato Head are going gender neutral, the company that makes the popular plastic toy announced Thursday. Hasbro said it was dropping the honorifics from the spud's name "to promote gender equality and inclusion." From later this year, the toy launched almost 70 years ago, will be known simply as "Potato Head." "Hasbro today announced the iconic brand will be reimagined for the modern consumer," read a statement on the manufacturer's website. The re-branded toy in which children add facial characteristics and clothes to the body of a plastic spud will hit shelves in the fall. It will allow kids "to imagine and create their own Potato Head family," said Hasbro. "The way the brand currently exists -- with the "Mr." and "Mrs." -- is limiting when it comes to both gender identity and family structure," Hasbro general manager Kimberly Boyd told business magazine Fast Company. "Culture has evolved," she added. Mr. Potato Head first went on sale in 1952. On the back of its success, Mrs. Potato Head, along with traditional feminized accessories, was launched the following year. The move follows other updates to classic brands, including Barbie, who was initially known for being tall, white and blonde but now comes in a range of ethnicities and body shapes. In 2019, global toy giant Mattel released a line of gender-neutral dolls. pdh/cl
schema:headline	Mr. Potato Head no more: iconic toy goes gender neutral
schema:mentions	Hasbro Gender equality Gender identity Mattel Toy Management Barbie Fast Company The Move
schema:author	http://data.cimple.eu/organization/1f0054d541e000623a2c1e561a247c073ef6328e8be9ffafda7b3fcd
schema:datePublished	2021-02-25 (xsd:date)
http://data.cimple...sPoliticalLeaning	other political leaning
http://data.cimple...logy#hasSentiment	neutral sentiment
http://data.cimple...readability_score	56 (xsd:integer)
http://data.cimple...tology#hasEmotion	happiness

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