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About: http://data.cimple.eu/news-article/7fc471b51f5e43cd6c58499e29e5cdcaa4058c43b3e62beba4a8f26e Goto Sponge NotDistinct Permalink

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rdf:type	schema:NewsArticle
schema:articleBody	Dharampal Gulati, a former refugee who became India's "Spice King" running an empire whose ready-to-use blends transformed kitchens around the country, has died at 97, his firm said. The fifth-grade school dropout spawned dozens of internet memes thanks to his swaggering presence in advertisements for his Delhi-based Mahashian Di Hatti Spices brand, better known as MDH. Usually sporting a red turban, a pearl necklace, and a luxuriant moustache, his visage was hard to miss and helped MDH become the second-most popular spice brand in India. "Respect & Honour to The King of Spices," the brand tweeted Thursday, announcing his death from a cardiac arrest, as Indian politicians offered their condolences. "Saddened by his demise, He was a well-known personality who had done commendable social work," President Ram Nath Kovind tweeted. MDH, whose full name means "shop of a respectable man" in Punjabi, was founded by Gulati's father in 1919 in the city of Sialkot, now in Pakistan. Partition forced the younger Gulati to move to India, where he drove a horse-cart to scrape a living until he was able to restart the family business. The company's success was often attributed to his cheerful presence livening up the brand's TV adverts during the 1980s and onwards, touting the quality of the spices. Social media turned him into a star, as his face popped up in memes as a symbol of longevity. He was only too happy to represent his brand, dismissing rival firms for hiring Bollywood celebrities to hawk their products. "People ask me why I don't get Shah Rukh Khan or Amitabh Bachchan to promote my masalas," he told the Hindustan Times in an interview in 2009. "Why should I ride on their success to promote my brand? I am the man behind the success of my product, so shouldn't I be promoting it?" He was also a committed philanthropist, building schools and hospitals, and was awarded the Padma Bhushan, India's third-highest civilian honour, last year. vm/amu/stu/gle
schema:headline	India's moustachioed 'Spice King' dies aged 97
schema:mentions	Hindustan Times Sialkot Social work Moustache Virtual machine Dharampal Spice Punjabi language Respect Turban President of Pakistan Philanthropy Amitabh Bachchan Ram Nath Kovind Cardiac arrest Bollywood Internet meme Refugee Shah Rukh Khan City Social media Pakistan India MDH (spice company) Padma Bhushan Respectable (Mel and Kim song) Atomic mass unit
schema:author	http://data.cimple.eu/organization/1f0054d541e000623a2c1e561a247c073ef6328e8be9ffafda7b3fcd
schema:datePublished	2020-12-04 (xsd:date)
http://data.cimple...sPoliticalLeaning	other political leaning
http://data.cimple...logy#hasSentiment	neutral sentiment
http://data.cimple...readability_score	74 (xsd:integer)
http://data.cimple...tology#hasEmotion	happiness

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