About: http://data.cimple.eu/news-article/b96ab65e4aad610f78968435b320061bf6c4f01c1dfce90191002cb3

Facets (new session)
Description
Metadata
Settings
- owl:sameAs
- Inference Rule:

About: http://data.cimple.eu/news-article/b96ab65e4aad610f78968435b320061bf6c4f01c1dfce90191002cb3 Goto Sponge NotDistinct Permalink

An Entity of Type : schema:NewsArticle, within Data Space : data.cimple.eu associated with source document(s)

Attributes	Values
rdf:type	schema:NewsArticle
schema:articleBody	Facebook inflated estimates about how many people would see targeted ads, but ignored the problem in order to generate more revenue, according to civil suit documents unveiled Thursday. The social networking giant has been facing a class action lawsuit since 2018. The plaintiffs claim that the platform's managers knew that its so-called "Potential Reach" measure was misleading, but did not seek to rectify the situation so as not to lose revenue. The California company derives the overwhelming majority of its revenue from the sale of targeted advertising. Prices vary according to many criteria, including the number of users likely to see the campaign. "Facebook knew for years its Potential Reach was inflated and misleading," lawyers in the suit contended in the filing. The suit argued that Facebook made a deliberate decision not to remove duplicate or fake accounts from Potential Reach tool metrics. And the legal documents cited a Potential Reach product manager who wrote in an internal email: "it's revenue we should have never made given the fact it's based on wrong data." "These documents are being cherry-picked to fit the plaintiff's narrative," Facebook spokesman Joe Osborne said in response to an AFP inquiry. Osborne maintained that ad campaigning planning tool Potential Reach is "an estimate and we make clear how it's calculated." The internet giant contended that the Potential Reach feature is merely a "free tool" advertisers had the option of looking at and did not affect delivery of ads, according to court documents. The Potential Reach tool lets advertisers put in budget and other criteria into a software program and be given an estimate of how many people they could reach on the Facebook platform. "Facebook did not merely 'drag its feet' in providing inaccurate and misleading Potential Reach. Rather, Facebook knew for years its Potential Reach was misleading, and concealed that fact to preserve its own bottom line," plaintiffs' attorneys argued in a February 10 filing. Facebook modified the Potential Reach tool in 2019. Lawyers representing plaintiffs in the case called on a federal court in San Francisco to reject a request by Facebook that the two-year-old litigation be dismissed. gc/caw
schema:headline	Facebook inflated its advertising audiences: lawsuit
schema:mentions	Plaintiff Targeted advertising Social networking service Agence France-Presse Class action Management San Francisco Court California Facebook Joe Osborne Drag and drop Canadian Auto Workers
schema:author	http://data.cimple.eu/organization/1f0054d541e000623a2c1e561a247c073ef6328e8be9ffafda7b3fcd
schema:datePublished	2021-02-19 (xsd:date)
http://data.cimple...sPoliticalLeaning	other political leaning
http://data.cimple...logy#hasSentiment	positive sentiment
http://data.cimple...readability_score	77 (xsd:integer)
http://data.cimple...tology#hasEmotion	anger

Faceted Search & Find service v1.16.115 as of Oct 09 2023

Alternative Linked Data Documents: ODE Content Formats:

RDF

ODATA

Microdata

About

OpenLink Virtuoso version 07.20.3238 as of Jul 16 2024, on Linux (x86_64-pc-linux-musl), Single-Server Edition (126 GB total memory, 5 GB memory in use)
Data on this page belongs to its respective rights holders.
Virtuoso Faceted Browser Copyright © 2009-2025 OpenLink Software