About: http://data.cimple.eu/news-article/c089a63b7e6bf9e4c6d4e0bac84aef8b44e417af9c069ceeb29937d8

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About: http://data.cimple.eu/news-article/c089a63b7e6bf9e4c6d4e0bac84aef8b44e417af9c069ceeb29937d8 Goto Sponge NotDistinct Permalink

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rdf:type	schema:NewsArticle
schema:articleBody	German chocolate bar maker Ritter Sport on Thursday won a decade-long battle against US-owned Milka, with the European country's highest court ruling that its trademark on the iconic square packaging stands. Marketed as "square, practical, good", Ritter Sport's chocolates are packed in a plastic folio with two openings along the sides and an opening running down the back, a design that it had patented in 1996 and in 2001. But Milka, owned by US confectionery giant Mondelez, has challenged Ritter Sport's exclusivity in marketing square chocolate bars. Although Milka won an initial challenge in 2016, Ritter Sport had been undeterred in its fight. On Thursday, it took the final round as Germany's Federal Court of Justice found that the patent on the square package could be scrapped only if it provided "an essential value" to the product. "On the basis of findings by the Federal Patents Court, the square shape of the packaging has no particular artistic value and does not lead to significant price differences with similar products," the court said. "It may be that the consumer buys the chocolate because the square shape of the packaging gives the consumer an indication that the chocolate originates from a specific company and therefore links that to specific quality. But that is not the point. "The shape of a product or packaging can only be excluded from trademark protection ... if it gives significant value to the product," added the court. bur-hmn/kih/jh
schema:headline	Germany's Ritter Sport wins square chocolate court battle
schema:mentions	Ritter Sport Mondelez International Toblerone Milka Confectionery Trademark Chocolate Patent Germany Court Paper size Federal Court of Canada
schema:author	http://data.cimple.eu/organization/1f0054d541e000623a2c1e561a247c073ef6328e8be9ffafda7b3fcd
schema:datePublished	2020-07-23 (xsd:date)
http://data.cimple...sPoliticalLeaning	other political leaning
http://data.cimple...logy#hasSentiment	neutral sentiment
http://data.cimple...readability_score	79 (xsd:integer)
http://data.cimple...tology#hasEmotion	happiness

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