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  • In March 2024, the website Dunning-Kruger-Times.com published an article that said a competitor of Planet Fitness acquired 350,000 new members following the news that a Planet Fitness location had expelled a female member for taking and sharing a photograph of another person in the changing room. The woman said this person was a man and she was made uncomfortable by the person's presence in the women's changing room. The gym's staff reportedly told her that the person was part of the LGBTQ+ community, had a right to be in the women's locker room, and that it was she who violated the gym's rules by taking the photograph. The Dunning-Kruger Times article published after news of the incident went viral read: Planet Fitness Competitor Gains 350k New Members Overnight: "We're Giving Their Members a Free Year" Planet Fitness made a huge mistake. A Bud Light-like goof. By allowing someone in a locker room based on what gender they want to be, they've offended a majority of Americans. Their error, however, is a welcome one to PF's largest competitor, Globo Gym International. This item was not a factual recounting of real-life events. The article originated with a website that is part of the America's Last Line of Defense network and describes its output as being humorous or satirical in nature. Its disclaimer, which includes a nod to Snopes, reads as follows: Dunning-Kruger-Times.com is a subsidiary of the "America's Last Line of Defense" network of parody, satire, and tomfoolery, or as Snopes called it before they lost their war on satire: Junk News. Further, "Globo Gym" does not exist. It is a nod to the fictional gym from the 2004 movie "Dodgeball: A True Underdog Story." For background, here is why we sometimes write about satire/humor.
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  • English
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