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  • Newchecker.in is an independent fact-checking initiative of NC Media Networks Pvt. Ltd. We welcome our readers to send us claims to fact check. If you believe a story or statement deserves a fact check, or an error has been made with a published fact check Contact Us: checkthis@newschecker.in Fact checks doneFOLLOW US Election Watch Video advertisement suggesting “Modi Hatao” as an alternative to petty tricks to save money. Such posts can be seen here, here, here and here. We skimmed through the comment sections of various posts carrying the viral footage and found a user pointing out that the clip is made by editing a CEAT tyres advertisement. Taking a clue, we looked up keywords “CEAT Tyre Ads,” with the punchline “Paise Bachane Hai?” on YouTube. This yielded a video by Modern Advert, dated June 13, 2021, titled “Ceat FuelSmarrt Paise Bachane Hai Supermarket New T.V Advertisement.” After comparing the viral video with the CEAT Tyre advertisement, we could conclude that the last few frames of the original advert have been digitally modified to add anti-Modi text overlay. While in the end frames of the viral video a blurred background with “Modi Hatao” overlay is seen, the text element in the original advertisement reads, “CEAT FUELSMARRT … Save upto ₹ 15000 in fuel in 3 years*” “Paise Bachane Hai?…CEAT fuel smart tyre lagao… Ye Bachaye 3 saal me 15,000 tak ka fuel, (what to save money? Use CEAT fuel smart tyre. It saves up to ₹ 15,000 in three years),” is heard in voice over in the few frames of the original advert. Also Read: Old Video From West Bengal Election Campaign Asking Voters To ‘No Vote To BJP’ Linked To 2023 Karnataka Assembly Elections The advertisement was also uploaded on the YouTube Channel of CEAT Tyres on June 8, 2017 with the title ‘Savings at Supermarket – CEAT Fuelsmarrt Tyres.’ The description of the video reads, “How often has a trip to the supermarket involved spending big on a few kilos? Every single time, right? When such is the case, any savings bring a smile! Why choose to save just a few coins when you can save much more to cover your grocery bills? With CEAT Fuelsmarrt tyres, you’ll always be covered!” In 2017, the firm had released other advertisements with punchline “Paise Bachane Hai?” as a promotional campaign for its “Fuelsmarrt tyres.” Such videos can be seen here and here. As per a 2017 report by Best Media Info website, the campaign was conceptualised by Ogilvy & Mather “to develop instant consumer-connect and ignite curiosity around CEAT’s new product range of Fuelsmarrt tyres. These tyres are designed to reduce fuel consumption and run efficiently for a long time.” Sources YouTube Video By Modern Advert, Dated June 13, 2021 YouTube Video By CEAT Tyres, Dated June 8, 2017 If you would like us to fact-check a claim, give feedback or lodge a complaint, WhatsApp us at 9999499044 or email us at checkthis@newschecker.in. You can also visit the Contact Us page and fill out the form. Newschecker Team February 1, 2025 Vasudha Beri January 27, 2025 Vasudha Beri January 10, 2025
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  • Hindi
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