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| - SUMMARY
This is AI generated summarization, which may have errors. For context, always refer to the full article.
Claim: In a GMA news report, cardiologist and online health personality Dr. Willie Ong, popularly known as Doc Willie, promotes a hair product that “naturally brings back black hair color.”
Rating: FALSE
Why we fact-checked this: The Facebook post containing the claim has 1 million views, 3,400 comments, and 7,000 reactions as of writing.
The video appears to be a 24 Oras report by broadcast journalist Mel Tiangco, in which Ong seemingly endorses “South Moon Herbal Gray Hair,” a product that claims to restore one’s natural hair color without using hair dye. It claims to be a hair spray that must be used every night for seven days.
The facts: The video is fake and AI-manipulated. An analysis by the deepfake detection tool, TrueMedia.org, revealed that the video has “substantial evidence of manipulation” in the faces and voices.
TrueMedia.org detected deepfake faces with 98% confidence, and detected manipulation of faces, “as in the case of face swaps and face reenactment,” with 97% certainty.
The tool’s analyses found the voice to be AI-generated with 100% confidence.
The analysis also stated that the structure and tone of the video “are typical marketing material which suggests it is scripted and not from real spoken audio.” This is unusual for a news report that is often informative and formal.
Not FDA-registered: “South Moon Herbal Gray Hair” is not included in the Philippine Food and Drug Administration (FDA)’s list of cosmetic products with notification.
Target of fake advertisements: Ong has been a frequent target of deepfake advertisements promoting unregistered health products this 2024. Many of the false posts use edited videos taken from Ong’s social media accounts or manipulated videos of news reports. (READ: Philippines faces rising AI-driven disinformation)
- FACT CHECK: Manipulated video cites Willie Ong ‘endorsement’ for hypertension ‘cure’
- FACT CHECK: Eyes Blue neither endorsed by Doc Willie Ong nor approved by FDA
- FACT CHECK: Ad uses deepfake video of Doc Willie Ong to promote voice and throat supplement
- FACT CHECK: Doc Willie Ong’s hypertension video ad is AI-manipulated
- FACT CHECK: Doc Willie Ong doesn’t endorse Ayurma Healing Oil
- FACT CHECK: Doc Willie Ong doesn’t endorse Nasure Colostrum Milk
- FACT CHECK: Doc Willie Ong doesn’t endorse Lung Gold Milk
- FACT CHECK: Barley Grass Powder ad uses altered photo of Doc Willie Ong
- FACT CHECK: Fake ads for hair growth product use Doc Willie Ong’s videos
- FACT CHECK: Doc Willie Ong ad promoting whitening toothpaste is fake
- FACT CHECK: Doc Willie Ong’s name, videos used in fake ads for Glufarelin
– Ailla Dela Cruz/Rappler.com
Keep us aware of suspicious Facebook pages, groups, accounts, websites, articles, or photos in your network by contacting us at factcheck@rappler.com. Let us battle disinformation one Fact Check at a time.
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