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An Entity of Type : schema:NewsArticle, within Data Space : data.cimple.eu associated with source document(s)

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rdf:type	schema:NewsArticle
schema:articleBody	An ad campaign encouraging Brazilians to get vaccinated against Covid-19 became the butt of online jokes when some noticed it showed a man wearing his mask upside-down, prompting the Rio de Janeiro government to apologize Sunday. Dubbed "Rio embraces the vaccine," the public service ad from the state government shows a health worker in a white lab coat giving himself an embrace, appearing to smile beneath an FFP2 mask whose metal clip -- meant to fit over the nose -- can be seen beneath his chin. "The mask in this ad seems to be... upside down???? This is serious," tweeted Jandira Feghali, a Congresswoman and doctor who was among the first to comment on the gaffe. "I think the inverted mask picture is perfect! So representative -- everything really is backwards here in Rio de Janeiro," quipped another Twitter user. "Rio de Janeiro never managed to control the pandemic, and that upside-down mask shows your recklessness is a constant," said another. The fracas soon prompted state officials to acknowledge the mistake. "Thank you for pointing this out. We the communication professionals at the Rio de Janeiro state health ministry and public relations office apologize for not noticing this error in mask use in the campaign," the state health ministry said on Twitter. It did not immediately respond to further questions from AFP. Covid-19 has claimed more than 39,000 lives in the state of Rio, one of the hardest-hit in Brazil. Interim governor Claudio Castro has come in for criticism for resisting restrictive measures to contain the spread of Covid-19, like his ally far-right President Jair Bolsonaro. Brazil has recorded more than 350,000 Covid-19 deaths overall, second only to the United States, and is struggling with a coronavirus surge that is overflowing its hospitals. jhb/bgs
schema:headline	Rio red-faced over vaccine campaign with upside-down mask
schema:mentions	Jandira Public relations White coat 2009 flu pandemic Public service announcement Agence France-Presse Heavy metal music Far-right politics President of Brazil Fidel Castro Rio de Janeiro Jair Bolsonaro Twitter Brazil Vaccine United States Coronavirus disease 2019 Professional communication The Mask
schema:author	http://data.cimple.eu/organization/1f0054d541e000623a2c1e561a247c073ef6328e8be9ffafda7b3fcd
schema:datePublished	2021-04-11 (xsd:date)
http://data.cimple...sPoliticalLeaning	other political leaning
http://data.cimple...logy#hasSentiment	negative sentiment
http://data.cimple...readability_score	70 (xsd:integer)
http://data.cimple...tology#hasEmotion	happiness

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